My first thought is that Hunch and I will have differents opinions on the matter
But as for the focus : I think it is only logical conclusion to a sequence that started 40 years ago and to some aspects echoed what happened in the 40s.
We live in a world where the production of wealth is at an all time high but so is the disparity between rich and poor. And since the problem is accelerating, lower classes are starting to notice. They feel left out, exploited, and they seek an explanation. One might argue that this explanation is due to that we've lived in a world where politics are favoring economic capital rather than society's well being. The argument being that the advantages given to the free market would trickled down on to the working class,
a theory which has proven very not true and as such should be reversed immediately.
However, when people turn on any kind of news, that's not what they hear. During the last 40 years, media groups were successively bought by business groups who used it to further the idea that trickle-down economics is working, actually, and that the reason people are losing their jobs is that immigrant are taking them from them for cheaper, on top of other racist fear-mongering about immigrants because it is well documented that rejection of the other is a general reflex when afraid.
Each country has his own business groups (I'll cite the biggest one but there are usually five or six competing) : Murdoch in the US with Fox News, Bolloré in France with CNews/Europe 1/JDD, MediaSet/MFE in Italy and for Germany the Bertelsmann group, with openly lied for 50 years that they were shut down by Nazis during WW2 to justify their fear-mongering as rational and neutral, when in reality they openly complied with the regime, but more on that later.
While mainstream media was slowly falling, the same thing happened to social media, with two figure cases : they were either bought out by billionaires with far right, libertarian sentiment (X) or started to comply with whomever was in power. In the case of Tiktok, they complied when Trump threatened a ban, and when they came back
they pushed more and more far-right content with their algorithm, most notably in Germany. In the case of Meta, Zuckerberg just went with the flow and sided with Trump,
maybe because he caved in to Trump's threats. Either way, once Trump gained traction, he was happy to reverse any kind of moderation for all his platforms, which reinstated speech that is illegal in certain parts of the world. This includes nazi talking points in Germany, something that
Elon Musk himself has been pushing, and promoting via X, all the while promoting the far-right during the election, despite it not being true and also being election interference. Something he also committed during the american presidency.
So the owners of media groups and social media are all promoting far right, pro-business parties but why do their employees follow? Well, first and foremost because they are employees and disregarding the boss' wishes is grounds for termination, but the few who do and jump to public owned media are rarely critical of this as well. Because, again, if there was a political climate that was grounds for billionnaires to buy media groups, it means that politicians made those policies. And in return, media groups spoke favorably of them. During the 90s and the 00s this system pushed center-right politicians, but the more their policies kept failing to return an investment for the working class (again : trickle-down economics doesn't work as intended) media groups were forced to shift further right to protect their pro-business stance. They had to align with politicians that were willing to find another scapegoat, mostly migrants, to keep the veil up. And politicians adapted : current "center-right" policies in France, for example, are sometimes barely differenciable from the far-right's position. It turns out that the upper-class, what we call the bourgeoisie (a cast with includes most journalists you see on TV) would rather turn to fascist rhetoric and policies rather than give up their advantages in life. As those advantages are more and more called into question, they also shift to the right as a defense mechanism. As the latest example which irked me really much, yesterday, on national radio,
a far-right representative stated that in France, social housing is reserved to Algerians due to a submission of the state to Africa, a lie so blatant and racist it should have deserved two smacks across the face but that the journalists present just let slide.
(Also, those politicians are sometimes happy to gut public media so that it is powerless against the private sector. It happened in Hungary where all public speech is dictated by Orban himself and all private media is run by friends of his, it happened in the US where PBS is already a minor channel, which Musk called to the entire removal of its funds last month and it has started in France when public media funding has been transformed from an independant toll on the people to part of the regular toll with objective contracts given by the government itself).
This alignement of the upper-class with fascism has been documented during most major uprising, or rather before them. The French Revolution was only gained traction once the small bourgeoisie wanted to take action, before that they were happy to side with the clergy and the nobles. Before WW2, it wasn't unusual to see openly antisemitic caricatures in media, and it has also been documented that the upper-class was very happy to make business with the nazis even during the occupation. We are re-living this era.
All the while, the far right claims to be on the side of the people, but is way too happy to be on a pro-business platform once they are into power (see : Trump/Musk promises during the campaign and their priorities once in office, and the French National Rally's stance on everything since 2017, for another example close to me.) The actual parties that are on the side of reducing the inequalities are labeled as dangerous dummies (ecologist are insane with their ugly wind turbines, leftists are insane because they believe in 89 genders, etc.)
So to summarize : Far-right has more representation because the media allows them to be represented. Media is a business, and they side with the people who promises them the best business. If you're promoted with something 24/7, you'll start to believe it. That's how marketing works.