Nintendo isn't just being dumb. They have good reasons to region lock and the group of people against it is not big enough for them to care much about it. Simply saying "Your not 100% pleasing me! Go change your entire region lock system because we're being wankers! Suck my dick!" does not change anything, nor is it ever going to do so in the future. Being against region lock means you want to import games. If you wanna important from Japan because the game isn't available in the western region then most likely your looking for an obscure RPG. It's not like someone walks into a store and is limited to just a few choices because all the good games aren't in their region. And hell, there's still a bunch of those games that do get localised. If a Japanese company is willing to make a game knowing that their game will only be sold in Japan, then most likely they aren't being set back by the lock.
And hell, how easy would it be to start getting games for cheap prices? I could start ordering them from eBay for half the price and pay in US dollars which make it even cheaper for me. Goodbye full price games, I'll be getting my games from eBay for this entire generation.
Removing region lock would come with many problems. Content rating, advertising, release dates. It's not that easy, and expecting them to take care of that, resulting in them loosing money trough sites like eBay, just to make a couple of people happy, is not worth it.